In late 2020, Valentine Physiotherapy opened its doors in Lake Macquarie.
We needed to create brand that represented health, quickly identifiable as a Physio practice and maintained a strong visual presence to compete with the attention of the other businesses in the commercial centre. Going against the clients favourite Blue to better differentiate the practice (and create a connection to health/hospital), we found an Amaranth colour, being a shade of pinkish Red.
Creating a composition that is easily shortened to 'Physio' improved the usability of this logo.
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