ONLINE ENQUIRY
Frequently
Asked
questions
Lemon Street is based in Australia!
Kelly is based in Coffs Harbour / Gumbaynggirr (NSW) and Sean is based in Hobart / nipaluna (TAS).
We work remotely with clients from all over, either in person or via video.
You may find us in local co-working spaces, café's, libraries, plant nurseries, mountains or dog parks.
Yes! We’re a team of two. You will work and communicate with one or both of us throughout the project.
Yes! We love working with NFPs and community organisations and have pricing and payment structures to suit. Get in touch today!
Yes, for people we trust. We understand the cashflow cycle for small business all too well.
Our standard terms are 50% on commencement followed by 25% instalments, but we can setup a monthly arrangement in some situations.
Note that ownership will not transfer to you until the final payment has been made.
Yes, for some procedural, admin, technical or research work.
No for creative work.
We're humans, who like working with other humans.
Human instinct and our (human) unique perspective is more valuable than any prediction robot.
We can absolutely help with writing website content.
Either writing it all from scratch or tweaking something you provide.
For photography, we’ll help you find someone local and provide a bit of direction for the shoot.
Yes, you will own your website and domain! This is your business's digital face and space!
We’re not in the business of gatekeeping access to your business asset. You will own the site and domain outright.
No, there's no ongoing website fees from us. There are no plugins to update every month or mysterious ‘maintenance’ required on the domain. If something breaks we will fix it.
If ongoing support is something you need, we can offer it, but you will know exactly what you’re paying for.
We can help you write and update content, publish articles, interpret site metrics, add landing pages etc.
Yes, your site will be mobile accessible! Please do not accept anything less.
Depending on your project and the state of the marketplace, we’ll recommend one that will be the best for your business.
- Webflow (our #1 pick for most sites)
- Shopify (our #1 for ecommerce)
- Squarespace (if this is something you already use and love)
- Wix (honestly, only if absolutely desperate)
Why don't we use Wordpress? Read more here: https://webflow.com/vs/wordpress
Yes, we use and build using Webflow for the majority of the sites we build.
We love this fast, secure and accessible platform.
Learn more about Webflow here.
For e-commerce sites, we generally recommend Shopify.
No, we do not build Wordpress sites, but we’re happy to recommend someone if that’s a non-negotiable.
See here why we prefer Webflow over Wordpress: https://webflow.com/vs/wordpress
Our web projects can vary, ranging between $4k-$8k (AUD) for custom, fully accessible Webflow sites with CMS functionality.
Web projects will usually take somewhere between 4-12 weeks. This will vary on how ready you are with content, photography, design direction, feedback etc and what the size and functionality of the site will be.
We have logo packages to suit most levels of engagement, not all. Our standard brand identity projects start at $2k but will depend on the scope of work involved.
If you're looking for cheap, we're not it.
If you're looking for real people, you found them! Enquire now!
Logo projects will usually take somewhere between 1-4 weeks. This varies on how ready you are with design direction, feedback, availability to meet etc.
In our standard brand identity projects, we’ll deliver all relevant brand assets and file types you need + one-page reference guide that gives you all the colour and typeface info you need.
Can include assets like profile circles, website favicons, social banners, display signage, business cards, report covers.
Need something specific? We'll include it.
Our brand identity process:
- We work through a discovery session (goals, audience, market) and create a mood board first.
- Then we’ll sketch out and refine a concept, mock it up in relevant media forms (merch, socials, signage etc).
- We present the concept and run through any questions that pop up.
- After any necessary tweaks, we collate the library of brand assets and the quick-reference guide and send this to your team.
We tend to not limit the number of revisions, it’s built in to the process.
If we’re three rounds in an not making any progress, we’ve either failed to communicate the vision or we haven’t set the correct objectives for the concept.
At minimum you need vector files (SVG, EPS or PDF) for your logo. These scale to any size without going blurry.
You should also ask for multiple logo versions (full colour, single colour, black and white) and variations (horizontal, stacked, icon-only) so your logo works across every context.
If a designer (or robot...) only delivers a JPEG or PNG, that's a red flag.
Don't be fooled into thinking you need a new logo every few years.
Consistency is key and the cost of rolling out a new brand across all touch points can get expensive.
A few clear signs that you need to consider a rebrand / logo refresh:
- your business has grown or changed direction and your brand no longer reflects that;
- you're embarrassed to hand out your business card;
- your competitors look more professional than you; or
- you've been in business for years and nothing has been touched since day one.
A simple logo refresh means updating your existing logo to feel more modern while keeping the core brand identity recognisable.
A more comprehensive rebrand means starting from scratch with a completely new identity.
Yes, you can use AI to make your logo. For some businesses at the very start, it might buy you some time.
But AI logo tools pull from the same pool of shapes, fonts and layouts, which means your logo can end up looking like a dozen others in your industry.
What a professional designer brings is strategy. Your logo should be rooted in who you are, who you're trying to reach, and what makes you different. AI can't do that discovery work for you.
Yes we can help manage your socials. We can setup social accounts and systems, create strategies, take photos or film and deliver content. Whatever suits your business and budget.
Yes! We can help film, edit and launch video content for your business. We also work with a bunch of locals who we can recommend to you too.
While we can provide some general support, we leave these types of deliverables to the people specialising in digital advertising. We have a few who we trust in this area and point you in the right direction.
No, and trying to be on every platform usually backfires. It's better to show up well on one or two platforms where your customers actually spend time than to post sporadically across five.
For most small businesses, that means picking the platform that suits your content style and your audience, then being consistent there.
Consistency matters more than frequency. Posting on socials three times a week, every week, will outperform a burst of daily posts followed by six weeks of silence.
Quality, relevance and regularity are the three things to get right.
We offer all types of print design! If it needs to look good in the real world, we can help.
- business cards
- office signage
- posters
- fence banners
- product packaging
- food menus
- brochures and flyers
- annual reports
We provide print-ready files and can connect you with trusted print suppliers, but we don't operate a print house ourselves. We'll make sure the handover is smooth and the files are set up correctly.
ONLINE ENQUIRY
We acknowledge the Traditional Owners of country of the lands on which we work and recognise their continuing connection to land, waters and culture. We pay our respects to their Elders past, present and emerging.
