Authenticity-Driven Brand Identity for Rural & Residential Lending

Dougherty Finance
Ben Dougherty, the face of Dougherty Finance located in Queensland, is the definition of warmth, clarity and down-to-earth expertise. His deep understanding of finance is obvious the moment he speaks, but it’s his approachable, honest style that builds real trust with clients.
When we partnered with Ben, our goal was to reflect his rural roots, his straight-talking nature, and his exceptional skill in helping clients navigate the lending process. Through thoughtful website design and custom website development, we built a digital presence that feels just like him, genuine, reliable and easy to understand.
The result is a site that balances professional polish with personal connection. It’s clear, responsive and user-friendly, offering prospective clients a seamless experience and a strong first impression.
And just like Ben, it cuts through the noise to offer real value.